THE CLAIM

“Froot Loops is a Smart Choice”

THE TRUTH

According to the new Smart Choices Program, which seems to be nothing more than another way for food manufacturers to market processed food, Froot Loops is apparently a “smart” choice despite the sugar, trans fat, and artificial additives that it contains.

It’s true that Froot Loops contains natural fruit flavors, but this shouldn’t be interpreted to mean that it provides similar benefits to eating real fruit. Natural fruit flavors are nothing more than concentrated fruit extracts that contain little to none of fruit’s original nutrition. Furthermore, the term natural has no bearing on the quality of the fruit that the flavoring is extracted from. It’s very likely that this fruit was grown with heavy usage of chemicals which is clearly not natural. In addition, the trans fat, artificial colorings, preservatives, and synthetic vitamins that are found in Froot Loops certainly aren’t natural either.

What is most despicable about the Froot Loops label is the suggestion that its fiber content will keep your child healthy and improve your family life. Aside from the fact that the health benefits of fiber are often overstated, and that fiber can even be detrimental in some ways, fruit and vegetables contain plenty of fiber and are a much healthier source of it. Furthermore, the sugar, refined grain, and chemical additives in Froot Loops certainly won’t help digestive health. If you’re concerned about the health of your children, feed them natural whole foods, not Froot Loops.

Another thing that’s disturbing about the marketing of Froot Loops is that Kellogg’s has included it in their Fuel for School program suggesting that it’s a good way for kids to start their day. Anyone having to deal with the resulting hyperactivity will likely disagree.