THE CLAIM

“Sensible Snacking with Fig Newtons”

THE TRUTH

Although this packaging may lead you to believe that Fig Newton Minis are a 100% whole grain product, a closer look reveals that they’re merely baked with 100% whole grain. Based on this, only a portion of the grains used are whole, and if you check the ingredients, you’ll see unhealthy and highly refined grains such as corn syrup and high-fructose corn syrup in addition to added sugar.

A similar claim is made in regard to this product’s fruit content. At first, you might miss the smaller print and be impressed by only seeing 100% fruit. Even after realizing that Fig Newtons merely contain 100% more fruit than a Nutri-Grain bar, you may still be impressed. However, a Nutri-Grain bar is highly processed and unlikely to contain much real fruit, and if Fig Newtons really do have twice as much, it’s still probably a small amount. Regardless of how much better Fig Newtons are than Nutri-Grain bars, neither product even comes close to the nutritional value of whole fruit.

Fig Newton Minis are supposedly a sensible snack because they’re low in saturated fat and contain 0 grams of trans fat. Even though the side panel does list 0 grams of trans fat, the ingredients list contains partially hydrogenated cottonseed oil which is a trans fat. This is possible because the amount per serving is small enough to be rounded down to zero. While this may sound negligible, the amount of trans fat that you consume can accumulate to the point of being dangerous if you eat this type of product frequently enough.