THE CLAIM

“Natural and Farm Fresh Chicken from Perdue”

THE TRUTH

Unlike the USDA certified organic label, there are no regulations whatsoever on the use of the word natural on food labeling. As such, you’re left to rely entirely on the honesty of the company behind the label.

In the Food, Inc. documentary, Perdue forbid their chicken farmers from letting the film’s producers inside their facilities. One farmer who disobeyed this order revealed thousands of chickens that were crammed into a small indoor space and deprived of sunlight. They were fed antibiotics and many of them were too sick and weak to even walk. That certainly doesn’t sound natural or remind me of the nice farm house setting prominently displayed on the Perdue packaging. Furthermore, the label claims that no hormones are used, but says nothing about antibiotics, feed quality, or living conditions.