THE CLAIM

“All Natural Flavors”

THE TRUTH

The FDA doesn’t have a definition for this claim. Case in point: 7UP now boasts that it’s made with 100 percent natural ingredients. That’s because they’ve switched from carbonated water to filtered water, from citric acid to natural citric acid, and from calcium disodium EDTA to natural potassium citrate. Got it? Here’s the kicker: the soft drink is still sweetened with high-fructose corn syrup, which can’t be made without the help of a centrifuge.

WHAT YOU REALLY WANT

A healthy choice, like lemon and seltzer. 7UP’s tactic is employed primarily by companies making junk food. Considering that the calorie counts are nearly always identical with their “unnatural” brethren (in the case of 7UP, calories and sugar counts are the exact same), concentrate on the bigger issues and find reliably healthy drinks and snacks.