THE CLAIM

“All Natural 100% Juicy Juice”

THE TRUTH

As the label indicates, Juicy Juice is indeed free of artificial flavors and preservatives. However, despite the clam that it’s all natural, the fruit that this juice originates from is almost certain to be a product of industrial farming, and as such, is likely to contain chemical residues.

The claim of 100% juice is valid as well, but this isn’t as meaningful as it sounds. Juicy Juice is made from concentrate like most other juices, and although concentrate is extracted from real fruit, it’s highly processed and pasteurized which results in most of the fruit’s nutrients being lost or damaged. The sugar from the fruit is most of what remains after processing, and as such, juice from concentrate isn’t much healthier than soda. Although the label is again correct in stating that Juicy Juice contains no added sugar or high-fructose corn syrup, this doesn’t really matter because it already contains more than enough sugar from the concentrate.

The label also claims that one 8 ounce serving of Juicy Juice equals one cup of fruit. Perhaps the amount of concentrate in 8 ounces of Juicy Juice comes from one cup of fruit, but there’s simply no way that drinking 8 ounces of Juicy Juice is as nutritious as eating a piece of whole fruit. Furthermore, because juice doesn’t contain the fiber naturally found in fruit, the sugar it contains is much more likely to be absorbed quickly and cause blood sugar fluctuation which can promote weight gain, diabetes, and other health issues.

Worst of all, the manufacturer of Juicy Juice makes an unsettling attempt to bring the welfare of your children into the equation by stating that “with Juicy Juice as your ally, you can focus on the good stuff–raising happy and healthy children.” What this should really say is hyper and overweight children. As if we should be grateful for this awful guidance, the label also states that “parenting doesn’t come with road maps. That’s why Juicy Juice is by your side throughout this journey–creating nutritious and delicious 100% juice products."